Public Dreams Society Ltd. contracted Beware to support its graphic design, marketing, media relations and development needs through 2005 and into 2006. A working marketing plan was developed, the Road Map, with accompanying budgets and schedules. Key goals were identified and applied for 2005 and 2006. Beware developed seminar topics on behalf of Public Dreams that were accepted by the 7th International Social Enterprise Gathering in 2006. Submissions for arts council grants and sponsorship funding proposals were co-written and edited alongside Public Dreams' staff. Press releases, article submissions, interviews and presentations were also all managed by Beware. Crisis plans were written and approved for their community events. These events attract up to 25,000 participants. All facets of marketing were managed for both the non-profit and social enterprise areas of the Society.