IVL Technologies Ltd. was developing an entire line of products for launch at the Consumer Electronics Show in Las Vegas. This campaign had a production schedule of just under two months. The corporate profile, executive profile, media reviews, press releases and product sheets were designed, written, edited, proofed and run. Several photo shoots were required as well as significant post-production work as some products were still under development. These various promotional kits generated serious attention from top-level US investment firms.